Agent readiness12 min read
How to Get Cited by ChatGPT When Your Page Isn't Enough
Most advice on how to get cited by ChatGPT is about your own page. What usually decides it sits on other people's pages, and you can check which.
Why pages lose people, and what to fix first.
Diagnoses of where visitors hesitate, each built on one mechanism you can check on your own page.
Conversion12 min readHow to Find UX Issues Before Users Complain: Near Misses
How to find UX issues before users complain: count the visitors who nearly gave up, then read the page for why. A method borrowed from aviation safety.
Conversion9 min readSudden Drop in Conversion Rate? Check Before You Fix It
A sudden drop in conversion rate is often ordinary variation or a broken tag. Two checks to run before anyone ships a fix, and why fixing noise adds noise.
Conversion10 min readConversion Rate Plateau: Find What Your Page Is Short Of
A conversion rate plateau usually means your fixes landed on things the page already did well. How to find the one factor that is actually limiting it.
Conversion10 min readConversion Audit vs CRO Consulting: Which One First
Conversion audit vs CRO consulting is a sequencing question before it is a budget one. Here is the number to work out before the scoping call.
Conversion12 min readThe 7 Human-Plane Conversion Health Audit Dimensions
Conversion health audit dimensions only matter if you can trace a score back to the page. Here's what each of the 7 human-plane dimensions measures.
Conversion11 min readSession Recordings Don't Show Why Users Drop Off, Explained
Session recordings don't show why users drop off your signup page. Here's the measurement limit behind that, and what actually closes the gap.
Conversion11 min readYour Signup Page Conversion Dropped After a Redesign
When signup page conversion drops after a redesign, the cause is usually something the new layout removed. Here is how to find which thing it was.
Agent readiness10 min readThe Structural Extractability Gap Costing You AI Citations
Your page reads better than a competitor's, but AI assistants cite theirs. The structural extractability gap explains why, and how to find yours.
Agent readiness11 min readAgent-Plane Optimization: The Second Reader of Your Page
Agent-plane optimization is the work of making a page legible to the AI agents parsing it. Here are the 7 dimensions it covers and why they are separate.