Analyse

Enter any URL. Your page is scored across 7 behavioural dimensions drawn from 70+ years of cognitive psychology and decision science research — in under 5 minutes.

Understand

Every finding traces to a named behavioural principle — loss aversion, cognitive load, the commitment curve. You see the root cause, not a checklist.

Improve

Re-analyse after changes. See which dimensions shifted, by how much, and whether the fix created new friction elsewhere.

Compound

Your third analysis references what was learned in your first. Recommendations get sharper because the system remembers which fixes worked — and which didn’t.

Scale

Analyse pricing, signup, onboarding, and checkout together. Cross-page patterns emerge that no single-page tool can see — like trust signals that vanish between pages.

Every friction, ranked.By impact.

People bounce. AI agents skip. Both cost you revenue. Nudgent finds why. Built on 70+ years of behavioural research and 1000+ audited pages, tuned to your industry and your buyer.

Paste URL → add email → report in your inbox + lock in 50% off for life.

Free during early access. No credit card. Paid tiers from $100/mo at launch.

Built for the people who own the page

Six places this lands hard. If one of them sounds like your week, you’re in the right room.

Growth Leads

Your funnel shows where they drop. Nudgent shows why, for the humans who bounce and the AI agents that skip. On any acquisition page, ranked by revenue impact. You walk into the next pipeline review with the highest-leverage fix already named.

Illustration of a growth lead watching a dashboard

Product Managers

You shipped the feature. Now see it through your users’ eyes, and through AI agents’. Across any product screen, ranked by activation impact. You ship the next iteration knowing exactly which screen is bleeding activation.

Illustration of a product manager holding a spec

Founders

You’ve done the obvious optimizations. The next win is in how people feel and what AI agents can read. Nudgent finds it, ranked by what costs you signups. You move on the highest-impact fix this week, not next quarter.

Illustration of a founder thinking late at night at a desk

Design Leads

You designed for clarity. Get the evidence: what real users misread, what AI agents skip past, ranked by impact and grounded in behavioural research. You defend the redesign in review with citations, not opinion.

Illustration of a design lead at a drafting table

Enterprise Sales Leads

Enterprise buyers send AI agents to evaluate vendors before a human ever visits. Catch what they disqualify on, and what procurement doubts, before the demo gets cancelled. You walk into the next deal cycle with vendor-evaluation blockers already cleared.

Illustration of a person in a suit holding a portfolio

Marketing Managers

Your paid traffic LP is underperforming. Find why before you scale spend, for the humans who bounce and the AI agents that skip. Ranked by revenue impact. You raise the next campaign budget with a per-LP friction map in hand.

Illustration of a marketing manager with a megaphone directing traffic

Your page through the Nudgent lens

Every page type gets a different analysis. Nudgent understands your business context and finds the fixes that generic tools never see.

acme.com
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Cognitive Clarity7/10Decision Clarity5/10Trust Signal6/10Motivation4/10Comfort Level6/10Flow Coherence7/10Identity Match6/1059

Issue 1/9

The hero speaks to everyone and resonates with no one. "All-in-one platform" is the verbal equivalent of a stock photo — visitors can't tell if this is for a 5-person startup or a 500-person enterprise.

Proposed fix

Replace the generic tagline with a specific outcome for your primary ICP. Show the dashboard they'll actually use, not an abstracted feature grid.

Q&A

What people ask before running their first audit.

A preview of the Nudgent projects view
Pricing
How much does it cost?
Your first audit is free, no account required. Enter a URL, get your full report in minutes. We’re currently in early access. Paid tiers start at $100/mo at launch, with 50% off for life for subscribers who join before public launch. Pricing scales with pages, not traffic, so your costs don’t spike when your product grows.
Product
What is Nudgent?
Nudgent is a conversion health audit for any page in your product. Enter a URL and Nudgent captures the page, scores it across 7 dimensions that predict whether visitors convert or drop off, and ranks exactly what to fix first. Every finding traces to a root cause, not a symptom. And because AI agents increasingly decide which products get recommended, Nudgent analyses your page from their perspective too, showing you what machines can and can’t understand about your product.
Methodology
What does Nudgent measure?
Every audit scores your page across 7 dimensions: Cognitive Clarity (can visitors process this without strain?), Decision Clarity (is the next step obvious?), Trust Signal (does this feel safe?), Motivation Strength (is the value clear before the ask?), Comfort Level (are anxieties addressed?), Flow Coherence (do steps connect logically?), and Identity Match (can visitors see themselves in this?). These aren’t abstract metrics. Each one maps to a specific reason people hesitate, backed by research in cognitive psychology, decision science, and persuasion theory. When a dimension scores low, the report explains exactly why and what to change.
Comparison
How is Nudgent different from Hotjar or heatmap tools?
Heatmap tools show you where users click, scroll, and drop off. That’s valuable, but it doesn’t tell you why. To answer "why," you either watch hundreds of session recordings, hire a conversion agency at $10-35K/month, or guess. Nudgent closes that gap. It diagnoses the root cause behind each drop-off, ranks fixes by expected impact, and tells you what to change first. In minutes, not weeks. It also catches something heatmaps structurally can’t: whether AI agents can understand your page well enough to recommend your product. That’s a discovery channel most teams don’t even know they’re losing.
Coverage
What pages can Nudgent analyse?
Any page. Signup, pricing, onboarding, checkout, dashboards, settings, upgrade prompts, feature pages, landing pages. Nudgent auto-detects the page type and tailors the analysis to what matters for that specific screen. A pricing page gets scored on Decision Clarity and Comfort Level; a signup form gets scored on Flow Coherence and Trust Signal. The same 7 dimensions, weighted differently based on what the page is trying to accomplish.
Speed
How long does an analysis take?
Under 5 minutes from URL to scored report. Enter your URL, confirm the page type, describe what you want to improve, and Nudgent delivers a full audit with annotated friction points, root-cause explanations, and ranked recommendations. No setup, no tracking code, no waiting for data to accumulate. Your first report is useful on its own, and each re-analysis gets sharper as the system learns what works for your pages.

Every audit, 7 dimensions deep. Humans and agents on the same page.

Our last 100 audits surfaced an average of 11 friction points per page.

Paste URL → add email → report in your inbox + lock in 50% off for life.

Free during early access. No credit card. Paid tiers from $100/mo at launch.