Dual-plane scoring
Two audiences. One audit.
Every page hides 11 frictions. From both audiences.
For the founders and growth leaders who ship their own pages. Drop a URL — Nudgent finds why visitors hesitate, why agents pass, and what to fix first.
First audit free · no account · founding pricing
Recently analysed
11avg frictions / page
12–18%compound lift, top fixes
130+behavioral frameworks
56industry benchmarks
Three things
no other tool does.
Each shows up in every audit. Together they make every re-audit smarter than the last.
Root cause, not symptom
Why they drop. Not where they click.
Project profile
Re-audits know what you shipped last time.
Two ways to work with Nudgent.
Run the audit yourself, or work with our team on a higher-stakes engagement.
Audit any page
Dual-plane scoring, ranked frictions, fixes already written. Pay in credits — use them anytime.
- Starter · 15 credits$100
- Pro · 75 credits$400
Comprehensive audit = 3 credits (human + agent + strategy) · first audit free
Get early accessWith our team
Personalised analysis with root-cause depth. Ask anything — we walk you through the why beneath every friction.
- Strategy call · 45 min$500
- Workshop · 75 min + worksheet$1,000
- Flow audit · 1 funnel (3–5 pages)$3,500–$5,000
- Strategic audit · 2–4 flows$12K–$24K
- Fractional retainer · ongoing$7.5K–$15K/mo
By application
ApplyOne URL. Two Reports.
Every fix ranked.
A slice of the actual report — score rails, top friction, and fixes ranked by impact.
People
59Needs work
AI Agents
34Invisible to agents
Friction 1 of 11 · People · Critical
Hero subhead promises “all-in-one” — language so generic three different ICPs each guess wrong about who the product is for. They bounce before scrolling.
Estimated impact
Three-ICP confusion at the hero turns roughly 3.5 – 5.0% of qualified traffic into bounces before the value prop loads.
Top improvements · ranked by impact
- 1Rewrite hero subhead with ICP-specific outcomeLow effortPeople+3.5 – 5.0%signup conversion
- 2Add Product + Offer schema for agent extractionMed effortAI Agents+22 – 35%agent referrals
- 3Lift trust proof above the foldLow effortPeople+1.8 – 3.0%signup conversion
Eight pages, eight sharp findings.
Public pages from companies you recognize, scored on what visitors and agents see. Each tile shows the one finding our framework surfaced first.
Seven dimensions.
Two audiences.
Click any dimension to see what it asks of humans, what it asks of agents, and where most pages fall short.
03 · dimension
Trust
e.g. customer logos but no customer named in any quote
8/10People
Trust Signal
Does this feel safe?
4/10AI Agents
Verifiability
Is this independently verifiable?
Right-sized fixes.
Then the next step.
Nudgent reads your page's complexity and picks the right number of fixes — not 50, not 3. When you re-audit, it confirms what landed and hands you the next batch in context.
People planeAI Agents
PAGE COMPLEXITYMedium14 fixes ranked
NEXT STEPS
- 01Rewrite hero subhead with ICP outcome+3.5 – +4.6%
- 02Add Product schema for agent extraction+24 – +28%
- 03Surface contract length on pricing card+5.8 – +6.4%
- 04Clarify "Get started" vs "Talk to sales"+2.1 – +3%
IMPROVEMENTS IMPLEMENTED2Hero rewrite +3.9% · Product schema +25%
NEXT STEPS
- Rewrite hero subhead+3.9% actual
- Add Product schema+25% actual
- 03Surface contract length on pricing card+5.8 – +6.4%
- 04newAdd Offer schema to your live Product+8.2 – +11%
- 05newMirror new hero copy in social meta+3.1 – +4.2%
The hard part isn’t running the test. It’s knowing which test was worth running. Without a hypothesis anchoring what “better” means, optimization becomes a random walk. Each test confirms a small local truth, none assemble into a picture of why the page works. A year later, you’ve shipped forty changes and can’t tell which two compounded.
The problem just got harder. Your page now has two readers: a hesitating visitor and an agent that will summarize you to someone who never visits. Neither reading is in your analytics. The teams that win the next five years will be the ones who stop optimizing what they can measure and start understanding what they can’t.
Ivan, Founder
Questions,
before you run one.
Methodology, the dual plane, pricing, coverage — the answers that come up most before the first audit.
01Methodology —What does Nudgent measure?
Fourteen dimensions — seven on the human plane (what visitors see) and seven distinct dimensions on the agent plane (what AI agents extract). Each dimension scores 0–10; each plane rolls up to a 0–100 health score. Every friction comes with the fix already written.
02Product —What is Nudgent?
A conversion-health audit you run on any URL. No code, no snippet, no analyst. Drop in a page, get a report with every friction ranked by impact and every fix specific enough to ship — 5–10 minutes from URL to report.
03Dual-plane —Why score the agent side?
AI agents are the second audience reading your page in 2026 — Claude, ChatGPT, Perplexity, AI shopping assistants. If they can't extract your category, pricing, or buyer cleanly, you don't get recommended when their users ask for options.
04Comparison —Vs heatmaps, agencies, recordings?
Heatmaps show where users click. Recordings show what they did. Agencies cost $5–15K per audit and take weeks. Nudgent diagnoses why visitors hesitate and what to change — page-by-page at the self-serve tier, flow-by-flow when our team picks it up. Same framework, different scope, predictable price.
05Coverage —What pages can Nudgent analyse?
Any URL — homepages, pricing, signup, onboarding, dashboards, settings, upgrade prompts, feature pages, checkouts. Nudgent auto-detects the page type and weights the fourteen dimensions accordingly.
06Pricing —How much, and what's founding pricing?
Two credit packs: Starter $100 (15 credits) and Pro $400 (75 credits). A comprehensive audit costs 3 credits — both planes scored plus a strategic action plan. Founding pricing is an early-cohort discount applied at sign-up. First audit free, no account required.
07Speed —How long does an audit take?
5–10 minutes URL-to-report. The full dual-plane analysis runs on every audit — no fast/slow tiers, no degraded previews.
08With our team —Can I work with your team directly?
Yes. Five tiers, from a $500 strategy call to fractional retainer ($7.5–15K/mo). Where self-serve audits one page, our team audits the whole flow — full-funnel diagnoses, cross-page patterns, redesign roadmaps. Apply at /apply; we reply within one business day.
Two audiences. One ranked fix list.
A ranked fix list — every change already written — in 5–10 minutes.
No account · founding pricing