Analytics showthe drop-off.We tell you why.

Ranked fixes with expected impact — backed by behavioral science.

First audit free on public release.

Screenshot of coursera.org
0

Health Score

Almost there

Clarity
0
Decision
0
Trust
0
Motivation
0
Comfort
0
Flow
0
Identity
0
Industry benchmark
3Quick Wins2Medium Effort1Major Changes

Exceptional trust signals up top, a key motivator buried three-quarters down the scroll

for who own the metrics

Real pages, real findings

Different screens. Same blind spot.

0

Health Score

Needs work

Weakest Dimensions

Decision
4
Cognitive
6
Motivation
5
Trust
7
Flow
5
Industry benchmark

#1 Fix

The drop-off isn't random — Decision Clarity scores 4/10. Users see too many equal options and freeze. Anchor the recommended plan.

Paradox of Choice research (Schwartz, Iyengar): reducing equal-weight options to a clear default increases plan selection by 18–25%.

Answers in three steps

URL
Screenshot
Analyze
PricingB2BPLG

Works on every screen

Pricing
Decision ClarityMotivation StrengthIdentity Match

Find why visitors browse plans but never pick one

Dashboard
Cognitive ClarityFlow CoherenceMotivation Strength

Learn why users log in but never engage

Signup
Cognitive ClarityTrust SignalComfort Level

See what makes users abandon your form

Onboarding
Flow CoherenceCognitive ClarityComfort Level

Discover where new users lose momentum

Landing Page
Identity MatchMotivation StrengthCognitive Clarity

Find why visitors bounce without signing up

Checkout
Trust SignalComfort LevelDecision Clarity

Spot what causes cart abandonment

Upgrade
Motivation StrengthTrust SignalDecision Clarity

Understand why free users ignore the prompt

Help Center
Cognitive ClarityFlow CoherenceMotivation Strength

Learn why users skip docs and contact support

Settings
Flow CoherenceCognitive ClarityComfort Level

Fix why users call support instead of self-serving

Login
Cognitive ClarityComfort LevelFlow Coherence

See what causes login abandonment

Notifications
Cognitive ClarityFlow CoherenceMotivation Strength

Find why users ignore alerts

Cancellation
Motivation StrengthFlow CoherenceTrust Signal

See what a better save offer looks like

Team Invite
Flow CoherenceComfort LevelTrust Signal

Remove friction from seat expansion

Be first to know when we launch.

+12% visitor → signup+8% pricing → plan select+6% onboarding completion+9% trial → paid+4% checkout completion+7% feature adoption+11% demo requests+5% upgrade conversion+8% activation rate+7% free → paid+5% cart completion+14% landing → CTA click+4% form completion+9% page → signup+6% plan upgrade+7% re-engagement