Analytics show the drop-off.We tell you why.

Growth leads, PMs, and founders use Nudgent to diagnose any screen across 7 behavioral dimensions — then get ranked fixes with the science behind each one.

See audit example

From a pricing page audit

Three visually identical plan cards force a serial comparison. Anchoring the recommended plan cuts decision time by ~40%.

Hick’s Law
Decision Clarity
Screenshot of coursera.org
0

Health Score

Almost there

Clarity
0
Decision
0
Trust
0
Motivation
0
Comfort
0
Flow
0
Identity
0
Industry benchmark
3Quick Wins2Medium Effort1Major Changes

Exceptional trust signals up top, a key motivator buried three-quarters down the scroll

Growth Leads

See which friction points cost the most signups — ranked by expected impact.

+12–18%conversion

Product Managers

Get the behavioral why behind every drop-off your dashboard already shows.

+8–15%activation

Founders

Find what to test next when the easy optimizations are done.

+10–20%funnel lift

Marketing Managers

Learn why your landing page traffic converts below benchmark.

+15–25%landing CVR

Conversion Specialists

Get research-backed fixes instead of best-practice checklists.

+10–22%checkout rate

Customer Success

Spot the onboarding steps where new accounts lose momentum.

+12–20%onboarding

Design Leads

See how cognitive load and visual hierarchy affect your conversion score.

+8–14%task completion

UX Researchers

Map friction to 7 behavioral dimensions — not just heatmap hotspots.

+10–16%form completion

Demand Gen

Find why your best-performing channels still lose visitors at the form.

+12–20%lead capture

Revenue Ops

See where the funnel leaks that your attribution model misses.

+8–15%pipeline yield

CPOs

Get a structured diagnosis across 7 dimensions for any screen in your product.

+10–18%product health

Growth Leads

See which friction points cost the most signups — ranked by expected impact.

+12–18%conversion

Product Managers

Get the behavioral why behind every drop-off your dashboard already shows.

+8–15%activation

Founders

Find what to test next when the easy optimizations are done.

+10–20%funnel lift

Marketing Managers

Learn why your landing page traffic converts below benchmark.

+15–25%landing CVR

Conversion Specialists

Get research-backed fixes instead of best-practice checklists.

+10–22%checkout rate

Customer Success

Spot the onboarding steps where new accounts lose momentum.

+12–20%onboarding

Design Leads

See how cognitive load and visual hierarchy affect your conversion score.

+8–14%task completion

UX Researchers

Map friction to 7 behavioral dimensions — not just heatmap hotspots.

+10–16%form completion

Demand Gen

Find why your best-performing channels still lose visitors at the form.

+12–20%lead capture

Revenue Ops

See where the funnel leaks that your attribution model misses.

+8–15%pipeline yield

CPOs

Get a structured diagnosis across 7 dimensions for any screen in your product.

+10–18%product health

Real pages, real findings

Answers in three steps

Enter a URL, get a scored report in 3 minutes, know what to fix first.

URL
Screenshot
Analyze
PricingB2BPLG

Enter any URL or upload a screenshot

Public pages work instantly. For pages behind a login, upload a screenshot instead.

0

Health Score

Needs work

7 Dimensions

Cognitive
6
Decision
4
Trust
7
Motivation
5
Comfort
6
Flow
5
Identity
6
Industry benchmark

Top Friction Points

CTA demands commitment before showing value — 34% drop
Social proof placed below the fold — 89% never see it
Form requires 7 fields when 3 would convert the same

Get a scored report in 3 minutes

7 conversion health factors, scored 0–10 each. Overall health score out of 100.

1

CTA buried below social proof — 42% of visitors never reach it. Move it above the fold.

Why it works

Fitts’s Law — reducing distance to target increases action rate. Above-fold CTAs see 17–25% higher click-through.

Effort
2

Monthly billing pre-selected — hides 20% annual savings. Default to annual with a visible savings badge.

Why it works

Anchoring Effect — the first option seen sets the reference point. Default-to-annual increases plan selection by 15–30%.

Effort
3

Signup asks for company size before showing value. Defer non-essential fields to onboarding.

Why it works

Endowed Progress — show value before asking for commitment. Each field beyond 3 reduces completion by 4–7%.

Effort

Know what to fix first

Ranked friction points with specific fixes and expected conversion impact.

Be first to know when we launch.

Reserve your free audit and run the same analysis on your own pages.

First audit free on public release.