Metrics say yes.Visitors still leave.

Enter any URL. See why people hesitate, why AI agents pass, what to fix first — and what your dashboard will never tell you.

See a sample analysis

What people see on a pricing page

Three visually identical plan cards force a serial comparison. Anchoring the recommended plan cuts decision time by ~40%.

Hick’s Law

The time to make a decision increases with the number and complexity of choices. Reducing options or highlighting a default speeds conversion.

Decision Clarity

Can visitors clearly see their options and confidently choose? Scored 0–10 across the human plane.

Screenshot of coursera.org
People
High opp.Quick winsAlmostExcellent
0Almost there
AI Agents
InvisibleDiscoverableFully readable
0Discoverable

People

The hero burns 5 seconds on brand aspiration instead of visitor recognition — and the strongest stat is buried 2,800px down.

AI Agents

FAQ answers are locked in collapsed accordions agents can’t open. Pricing is entirely absent — free vs. paid is never defined.

Growth Leads

Your dashboard shows where they leave. It can’t show what made them decide to.

AI agents now influence 30% of B2B purchase decisions. Is your page ready for them?

Just redesigned

You spent weeks on it. But did you test how it feels to arrive there cold?

Agents re-evaluate pages after every deploy. One markup change can drop you from their shortlist.

Product Managers

You’ve shipped the feature. You haven’t seen it through your user’s eyes yet.

When agents summarize your product, do they get the story right?

Traffic’s up, signups aren’t

The page is the bottleneck you haven’t diagnosed yet. Not the ads. Not the audience.

Agents are sending traffic your way. Your page might be losing it at the door.

Founders

You’ve done the obvious optimizations. The next win isn’t obvious — it’s in how people feel, not what they click.

Your next competitor might be an agent’s recommendation — not a Google result.

Pitching to enterprise

Enterprise buyers send agents to evaluate vendors before a human ever visits. Is your page ready for that conversation?

Your pricing page might be readable to people and invisible to the agents briefing them.

Design Leads

You designed for clarity. Your visitors might be reading it differently than you think.

Agents don’t see your layout. They parse your heading structure.

Evaluating a competitor

Run their page through the same audit. See what they’re getting right that you’re missing.

See how agents rank you against them — before your buyers do.

Marketing Managers

You’re driving traffic to a page that hasn’t been asked a hard question yet.

Agents can’t read your hero image. They read your markup.

Preparing for a board meeting

You need to explain why the funnel isn’t moving. Not more heatmaps — a root cause.

Agent-readability is the metric your board hasn’t asked about yet. Get ahead of it.

Growth Leads

Your dashboard shows where they leave. It can’t show what made them decide to.

AI agents now influence 30% of B2B purchase decisions. Is your page ready for them?

Just redesigned

You spent weeks on it. But did you test how it feels to arrive there cold?

Agents re-evaluate pages after every deploy. One markup change can drop you from their shortlist.

Product Managers

You’ve shipped the feature. You haven’t seen it through your user’s eyes yet.

When agents summarize your product, do they get the story right?

Traffic’s up, signups aren’t

The page is the bottleneck you haven’t diagnosed yet. Not the ads. Not the audience.

Agents are sending traffic your way. Your page might be losing it at the door.

Founders

You’ve done the obvious optimizations. The next win isn’t obvious — it’s in how people feel, not what they click.

Your next competitor might be an agent’s recommendation — not a Google result.

Pitching to enterprise

Enterprise buyers send agents to evaluate vendors before a human ever visits. Is your page ready for that conversation?

Your pricing page might be readable to people and invisible to the agents briefing them.

Design Leads

You designed for clarity. Your visitors might be reading it differently than you think.

Agents don’t see your layout. They parse your heading structure.

Evaluating a competitor

Run their page through the same audit. See what they’re getting right that you’re missing.

See how agents rank you against them — before your buyers do.

Marketing Managers

You’re driving traffic to a page that hasn’t been asked a hard question yet.

Agents can’t read your hero image. They read your markup.

Preparing for a board meeting

You need to explain why the funnel isn’t moving. Not more heatmaps — a root cause.

Agent-readability is the metric your board hasn’t asked about yet. Get ahead of it.

We audited pages you'll recognize.

Each one scored for what humans experience and what AI agents can read.

Both planes in three steps

Enter a URL, get people and AI agent scores in 5 minutes, know what to fix first.

Analyze
PricingB2BPLG

Enter any URL

Public pages work instantly. We capture, detect the screen type, and start scoring both planes. Gated page analysis coming soon.

People Score
Needs work

Can visitors trust, understand, and act?

Cognitive Clarity7/10→9/10Decision Clarity5/10→9/10Trust Signal6/10→10/10Motivation6/10→8/10Comfort Level6/10→10/10Flow Coherence7/10Identity Match6/10→8/10

61

Top Friction Points

CTA before value — 34% drop
Social proof below fold — 89% miss it
No pricing anchor — can’t gauge the deal

Get people and AI agent scores in 5 minutes

7 people conversion factors + 7 AI agent readability factors, each scored 0–10. Two overall scores out of 100.

PriorityPeople +4.2AI +1.0

Move CTA above the fold

What to change

42% of visitors never scroll to your current CTA. Place it within the first viewport alongside your value prop.

PriorityPeople +1.5AI +5.8

Replace image-based pricing with text

What to change

Agents can’t extract plans from screenshots. Use semantic HTML tables so both audiences can compare.

RecommendedAI +4.1

Add schema markup to pricing

What to change

No structured data found. Add Product and Offer schema so agents can recommend you by name.

Know what to fix for both audiences

Ranked friction points and fixes across both planes. Each fix shows expected impact and the reasoning behind it.

See what they see.

Your first audit is free. One URL. Two audiences. Ranked fixes in minutes.