Where are the fundamental barriers blocking users before they even start?

We conduct comprehensive WCAG compliance evaluations and apply Nielsen's heuristics to identify critical usability gaps. This layer captures technical debt and design inconsistencies that create friction even before users engage with your core flows. Deliverables include prioritized accessibility findings and severity-ranked UX issues with specific remediation paths.

What specific moments cause users to hesitate, doubt, or abandon?

Using behavioral psychology frameworks and interaction analysis, we identify precisely where cognitive load, decision paralysis, and information processing challenges occur. This layer translates user hesitation into actionable design opportunities by mapping confusion signals to specific UI elements and content gaps. Outputs include friction heatmaps and behavioral opportunity matrices.

Does your product experience fulfill what your marketing promised?

We audit the alignment between acquisition channels, landing pages, onboarding flows, and core product experience to identify expectation gaps. This layer reveals disconnects between what users are promised and what they actually experience, highlighting where value proposition reinforcement is needed most. Deliverables include promise-experience gap analysis and messaging consistency frameworks.

Are there patterns undermining long-term user confidence and loyalty?

We evaluate design patterns against established ethical guidelines to identify elements that may compromise user trust or create negative downstream effects. This layer moves beyond conversion optimization to ensure your product builds sustainable engagement without resorting to manipulative tactics. Outputs include trust barrier identification and pattern remediation recommendations.

How do we track real behavior change, not just vanity metrics?

We develop custom measurement systems that connect micro-interactions to business outcomes through meaningful behavioral signals. This layer establishes the feedback loops needed to validate improvements and quantify the impact of UX investments beyond surface metrics. Deliverables include custom event taxonomies, behavioral success metrics, and instrumentation specifications.