Stripe's Payments page is a masterclass in trust architecture and a cautionary tale about the price of ambition. It knows everything about payments infrastructure — and it tells you all of it, in one sitting. The page covers online checkout, international expansion, in-person terminals, AI fraud detection, compliance certifications, developer documentation, and pricing in a single scroll, which is the digital equivalent of a hardware store greeting every customer with a full tour of the warehouse before letting them buy a screwdriver. The deepest friction is structural: the hero section's interactive demo widget sits on the right side showing Quantum pricing UI — a product that isn't Stripe Payments — creating a Message-Match failure that research shows reduces engagement by 18-25% when the page context and content don't align. Below the fold, the developer-forward framing ('Creado por y para desarrolladores' with Node.js code snippets) lands late in a page ostensibly targeting business owners and founders, creating an Identity Match gap that Elaboration Likelihood Model research shows reduces persuasion when the peripheral route doesn't match the receiver. And while the testimonials section is rich, its most prominent quotes come from enterprise logos (Shopify, Slack, Uber) that a bootstrapped startup or SMB founder actively can't relate to — a Social Proof miscalibration where relevance, not quantity, drives the conversion lift. There are 4 more friction points inside, but these are where the decision fatigue sets in.